Consumer Behavior : Buying, Having, And Being
Consumer Behavior = Perilaku Konsumen
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
SOLOMON, Michael R
Edisi
8th ed
Pernyataan Seri
-
Penerbitan
New Jersey : Pearson Prentice Hall, 2009
Bahasa
Indonesia
Deskripsi Fisik
720 p. : ilus. ; 27.5 cm.
Jenis Isi
-
Jenis Media
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Penyimpanan Media
-
ISBN
978-0-13-515336-9
ISSN
-
ISMN
-
Bentuk Karya
-
Target Pembaca
-
Catatan
-
Abstrak
This book goes beyond the discussion of why people buy things. It explores how products, services, and consumption activities contribute to shape people-s social experiences too. It is most suitable for undergraduate and MBA courses in consumer behavior. Critical Thinking in Consumer Behavior Case Study - a case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents.Wheel of Consumer Behavior - underscores the complex - and often inseparable - interrelationships between the individual consumer and his or her social realities. Digital Consumer Behavior - A Virtual Community - The eighth edition continues to highlight and celebrate the brave new world of digital consumer behavior. Illustrations are liberally sprinkled throughout the text.
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
- | Koleksi Umum | Dapat dipinjam | Tidak diketahui | |
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Perpustakaan Jakarta Utara - Koja Jl. Logistik Raya No. 2 Kelurahan Tugu Selatan Kecamatan Koja Jakarta Utara |
RUANG KOLEKSI UMUM UTARA - Koleksi Dewasa Lantai 3 | Koleksi Umum | Dapat dipinjam | Tersedia |
| 00005501338 | 381.33 SOL c |
Perpustakaan Jakarta Utara - Koja Jl. Logistik Raya No. 2 Kelurahan Tugu Selatan Kecamatan Koja Jakarta Utara |
RUANG KOLEKSI UMUM UTARA - Koleksi Dewasa Lantai 3 | Koleksi Umum | Dapat dipinjam | Tersedia |
| 00005501339 | 381.33 SOL c |
Perpustakaan Jakarta Utara - Koja Jl. Logistik Raya No. 2 Kelurahan Tugu Selatan Kecamatan Koja Jakarta Utara |
RUANG KOLEKSI UMUM UTARA - Koleksi Dewasa Lantai 3 | Koleksi Umum | Dapat dipinjam | Tersedia |
| 00006038808 | R/658.834 2 SOL c |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
| 00006063725 | R/658.834 2 SOL c |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
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| 100 | # | # | $a SOLOMON, Michael R |
| 245 | 1 | 0 | $a Consumer behavior : $b buying, having, and being /$c Michael R. Solomon |
| 250 | # | # | $a 8th ed |
| 260 | # | # | $a New Jersey :$b Pearson Prentice Hall,$c 2009 |
| 300 | # | # | $a 720 p. : $b ilus. ; $c 27.5 cm. |
| 520 | 3 | # | $a This book goes beyond the discussion of why people buy things. It explores how products, services, and consumption activities contribute to shape people-s social experiences too. It is most suitable for undergraduate and MBA courses in consumer behavior. Critical Thinking in Consumer Behavior Case Study - a case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents.Wheel of Consumer Behavior - underscores the complex - and often inseparable - interrelationships between the individual consumer and his or her social realities. Digital Consumer Behavior - A Virtual Community - The eighth edition continues to highlight and celebrate the brave new world of digital consumer behavior. Illustrations are liberally sprinkled throughout the text. |
| 650 | # | 4 | $a CONSUMER BEHAVIOR = PERILAKU KONSUMEN |
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