Experiential Marketing : Secrets, Strategies, And Success Stories From The World's Greatest Brands
Pemasaran
Jenis Bahan
Monograf
Judul Alternatif
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Pengarang
SMITH, Kerry ; HANOVER, Dan
Edisi
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Pernyataan Seri
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Penerbitan
New Jersey : John WIley & Sons, 2016
Bahasa
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Deskripsi Fisik
ix, 214 hlm : Ilus ; 26 cm.
Jenis Isi
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Jenis Media
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Penyimpanan Media
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ISBN
978-1-119-14587-5
ISSN
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ISMN
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Bentuk Karya
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Target Pembaca
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Catatan
Indeks :hlm. 201-214
Abstrak
Experiential Marketing book you will learn : the history and principal strategies of experiential marketing, how top brands are creating experience-driven portfolios, the anatomy of an experience and the psychology of engagement, the central tenets of experience design, etc.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00005250317 | BI/658.81 SMI e |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
BI CORNER - | Koleksi Umum | Baca ditempat | Tersedia |
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|---|---|---|---|---|
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| 005 | 20180202025428 | ||
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