Mass Affluence : Seven New Rules Of Marketing To Today's Consumer
Manajemen / Konsumen
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
NUNES, Paul ; JOHNSON, Brian
Edisi
Cet. 1
Pernyataan Seri
-
Penerbitan
Boston : Harvard Business School Press, 2004
Bahasa
Inggris
Deskripsi Fisik
xvii, 269 hlm. ; 23 cm.
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
1-59139-196-2
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Umum
Catatan
Indeks : hlm 254-269
Abstrak
Million of consumers can now afford to pay more for every-thing-from household cleaning pruducts to clothing to automobiles. T=et these "moeyed masses are not spending nearly
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Koleksi Umum | Dapat dipinjam | Tersedia |
| 00005379728 | 658.8 NUN m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Koleksi Umum | Dapat dipinjam | Tersedia |
| 00005379736 | 658.8 NUN m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Koleksi Umum | Dapat dipinjam | Tersedia |
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