Services Marketing : People, Technology, Strategy
Marketing Management
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
LOVELOCK, Christpher ; YAGAN, Sally
Edisi
7th ed.
Pernyataan Seri
-
Penerbitan
Boston : Pearson, 2011
Bahasa
Inggris
Deskripsi Fisik
648 p. : ilus. ; 30 cm.
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
978-0-273-75606-4
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Umum
Catatan
page. 618-648
Abstrak
Services dominate the expanding world economy as never before, and technology continues to evolve in dramatic ways. Nothing is standing still. Established industries and their often famous and old companies decline and may even disapper as new business models and industries emerge.
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Koleksi Umum | Dapat dipinjam | Tersedia |
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Koleksi Umum | Dapat dipinjam | Tersedia |
| 00005220497 | 658.8 LOV s |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
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