Global Marketing
Marketing
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
KEEGAN, Warren J. ; GREEN, Mark C.
Edisi
7th ed, 8th ed
Pernyataan Seri
-
Penerbitan
Boston : Pearson Education, 2013, 2015
Bahasa
Inggris
Deskripsi Fisik
592 p. : illus., ; 28 cm.
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
978-0-273-76671-1 ; 978-1-292-01738-9
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Umum
Catatan
Index : p. 565-92
Abstrak
This global edition reflects current marketing issues and events from around the world including Gulf Cooperation Council in the Middle East, branding The Beatles in Europe and Tesco's global strategy. keegan and Green balances these examples with conceptual and anlytical tools that will help students apply the 4Ps to global marketing
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Storage Umum | Dapat dipinjam | Tersedia |
| 00005219852 | 658.8 KEE g |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Koleksi Umum | Dapat dipinjam | Tersedia |
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Perpustakaan Jakarta Pusat - Petojo Enclek Jl. Tanah Abang 1 Kebon Jahe Jakarta Pusat |
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