Marketing : Real People, Real Choices
Marketing - Vocational Guidance
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
SOLOMON, Michael R. ; MARSHALL, Greg W. ; STUART, Elnora W.
Edisi
7th ed.
Pernyataan Seri
-
Penerbitan
Boston : Pearson Education, 2012
Bahasa
-
Deskripsi Fisik
594 p. : ilus.; photos ; 28 cm.
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
978-0-13-249402-1
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Tidak diketahui / tidak ditentukan
Catatan
Index : p. 580-594
Abstrak
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00005218854 | R/658.8 SOL m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca ditempat | Tersedia |
| 00005218855 | R/658.8 SOL m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca ditempat | Tersedia |
| 00005218856 | R/658.8 SOL m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca ditempat | Tersedia |
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