Global Marketing Management
International Business Enterprises - Management / Export Marketing - Management
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
Kotabe, Masaaki ; Helsen, Kristiaan
Edisi
5th ed.
Pernyataan Seri
-
Penerbitan
New Jersey : John Wiley & Sons, 2011
Bahasa
Inggris
Deskripsi Fisik
xxiii, 717 halaman. : illustrasi. ; 28 cm.
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
9780470505748
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Umum
Catatan
Index: halaman 683-717
Abstrak
Global marketing management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.” The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today. Global marketing management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00005218830 | 658.8 KOT g |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Koleksi Umum | Dapat dipinjam | Tersedia |
| 00006044028 | R/658.8 KOT g |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
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| 521 | # | # | $a DEWASA |
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| 659 | # | # | $a Pembelian |
| 700 | 1 | # | $a Helsen, Kristiaan |
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