Marketing Management, Global Edition
Marketing Management
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
KOTLER, Philip ; KELLER, Kevin Lane
Edisi
Global ed.
Pernyataan Seri
-
Penerbitan
Boston : Pearson, 2012
Bahasa
-
Deskripsi Fisik
xxi, 679 p. : illus. ; 24 cm.
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
978-0-273-75336-0
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Tidak diketahui / tidak ditentukan
Catatan
Index : p. I1-I31|P. E1-E71
Abstrak
This global edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Perason has worked closely with educators around the globe to include: updated coverage on the impact of the global recession, “green marketing,” and new technologies; global cases reflect the latest trends in marketing theory around the world with examples from the Middle East, Europe, Asia, and Australia; mymarketinglab gives you the opportunity to test yourself on key concepts and skills, use the personalized study plan, and eText.
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|---|---|---|---|---|---|---|
| 00005588568 | R/658.8 KOT m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
| 00005588571 | R/658.8 KOT m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
| 00005588592 | R/658.8 KOT m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
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