Essentials Of Marketing Research, 5th Edition
Pemasaran / Penelitian
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
Zikmund, William G. ; Babin, Barry J.
Edisi
5th ed.
Pernyataan Seri
-
Penerbitan
Australia : South-Western, 2013
Bahasa
Indonesia
Deskripsi Fisik
xxiv, 452 hlm. : ilus. ; 28 cm.
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
9781133273431
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Dewasa
Catatan
Hlm. 445-452
Abstrak
The organization of the fifth edition of essentials of marketing research follows the logic of the marketing research process. The book is organized into six parts. Each part presents the basic research concepts for one of the stages in the research process and discusses how these concepts relate to decisions about conducting specific projects. Part 1: introduction, part 2: designing research studies, part 3: measurement, part 4: sampling and statictical theory, part 5: analysis and reporting, and part 6: comprehensive cases with computerized database.
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Storage Umum | Dapat dipinjam | Tersedia |
| 00005217930 | 658.83 ZIK e |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Storage Umum | Dapat dipinjam | Tersedia |
| 00005217931 | 658.83 ZIK e |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Storage Umum | Dapat dipinjam | Tersedia |
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