Basic Marketing : A Marketing Strategy Planning Approach
Marketing
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
PERREAULT, William D. ; MCCARTHY, E. Jerome ; CANNON, Joseph P.
Edisi
19th. ed.
Pernyataan Seri
-
Penerbitan
New York : McGraw-Hill Irwin, 2013
Bahasa
Inggris
Deskripsi Fisik
28 cm. : ill. ; photos ; 28 cm
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
978-1-259-06076-2
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Umum
Catatan
Index : p. 697-726
Abstrak
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of statisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will statisfy your needs. We're excited about this 19th edition of Basic Marketing and we hope that you will be as well.
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
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