Strategic Brand Management : Building, Measuring, And Managing Brand Equity
Brand Name Products - Management
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
KELLER, Kevin Lane
Edisi
4th ed.
Pernyataan Seri
-
Penerbitan
Boston : Pearson, 2013
Bahasa
-
Deskripsi Fisik
590 p. : col. ill. ; 29 cm.
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
978-0-273-77941-4
ISSN
-
ISMN
-
Bentuk Karya
-
Target Pembaca
-
Catatan
Index P. 577-590
Abstrak
Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
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Perpustakaan Jakarta Utara - Koja Jl. Logistik Raya No. 2 Kelurahan Tugu Selatan Kecamatan Koja Jakarta Utara |
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Perpustakaan Jakarta Utara - Koja Jl. Logistik Raya No. 2 Kelurahan Tugu Selatan Kecamatan Koja Jakarta Utara |
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Storage Umum | Dapat dipinjam | Tersedia |
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