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  • Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
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Marketing Management : Knowledge And Skills

Marketing - Management / Marketing - Management - Case Studies

Jenis Bahan

Monograf

Judul Alternatif

-

Pengarang

PETER, J. Paul. ; DONNELLY, James H.

Edisi

11th ed.

Pernyataan Seri

-

Penerbitan

New York : McGraw-Hill Irwin, 2013

Bahasa

Inggris

Deskripsi Fisik

xvii, 796 p. : ill. ; 27 cm.

Jenis Isi

-

Jenis Media

-

Penyimpanan Media

-

ISBN

978-0-07-131555-5

ISSN

-

ISMN

-

Bentuk Karya

Bukan fiksi atau tidak didefinisikan

Target Pembaca

Umum

Catatan

Index P. 778-796

Abstrak

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

No. Barcode No. Panggil Lokasi Perpustakaan Lokasi Ruangan Kategori Akses Ketersediaan
00005215977 658.8 PET m Perpustakaan Jakarta - Cikini
Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat 		Cikini Umum - Lantai 4 dan Lantai 5 Koleksi Umum Dapat dipinjam Tersedia
00005215978 658.8 PET m Perpustakaan Jakarta - Cikini
Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat 		Cikini Umum - Lantai 4 dan Lantai 5 Koleksi Umum Dapat dipinjam Tersedia
00005215979 658.8 PET m Perpustakaan Jakarta - Cikini
Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat 		Cikini Umum - Lantai 4 dan Lantai 5 Koleksi Umum Dapat dipinjam Tersedia
No. Nama File Nama File Format Flash Format File Aksi
Tidak ada data.
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500 # # $a Index P. 778-796
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