Advertising And Promotions : An Integrated Brand Approach
Advertising And Promotion
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
ROCHE, Mike ; SEMENIK, Richard J [et.al]
Edisi
6th ed
Pernyataan Seri
-
Penerbitan
Australia : Pearson, 2012
Bahasa
-
Deskripsi Fisik
xli, 710 p. : ilus. ; 28 cm.
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
978-0-538-47986-8
ISSN
-
ISMN
-
Bentuk Karya
-
Target Pembaca
-
Catatan
page. 675-710
Abstrak
Advertising and integrated brand promotion in business and society -- The world of advertising and integrated brand promotion -- The global structure of the advertising and promotion industry: advertisers, agencies, media, and support organizations -- Regulatory, social, and ethical aspects of advertising and promotion in the global market -- The history of advertising and brand promotion.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00005215927 | 659.13 ADV |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Storage Umum | Dapat dipinjam | Tersedia |
| 00005215928 | 659.13 ADV |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Storage Umum | Dapat dipinjam | Tersedia |
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| 300 | # | # | $a xli, 710 p.: $b ilus.: $c 28 cm. |
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