Consumer Behavior
Consumer Behavior
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
BLACKWELL, Roger D. ; MINIARD, Paul W. ; ENGEL, James F.
Edisi
Pernyataan Seri
-
Penerbitan
Singapore : Cengage Learning Asia, 2012
Bahasa
Inggris
Deskripsi Fisik
xxvii, 639 p. : ilus. ; 27,5 cm
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
9789814336918
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Dewasa
Catatan
Indeks : p. 625-639
Abstrak
Consumer behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. The authors keep students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (consumer decision process) model.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00005213139 | 658.8342 BLA c |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Storage Umum | Dapat dipinjam | Tersedia |
| 00005213140 | 658.8342 BLA c |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Storage Umum | Dapat dipinjam | Tersedia |
| 00005213141 | 658.8342 BLA c |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Storage Umum | Dapat dipinjam | Dipinjam |
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| 260 | # | # | $a Singapore :$b Cengage Learning Asia,$c 2012 |
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| 500 | # | # | $a Indeks : p. 625-639 |
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| 700 | 1 | # | $a ENGEL, James F. |
| 700 | 1 | # | $a MINIARD, Paul W. |
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