Behavioral finance is about the psychology that drives financial or investment choices in an uncertain future environment. Behavioral finance has been mostly under the wing of the academic community whose research has become profile enough to offer a source of meaning and direction for investors. Behavioral finance and investor types extends their constructs and identifies uniques behavioral investment types that help explain why investors have such difficulty in achieving their long-term goals. This book provides an outstanding road map for understanding our individual behavioral biases, embracing our unique investor personality, and allocating our portfolios to capitalize on our individual strenghts.