Drucker On Marketing : Lessons From The World’s Most Influential Business Thinker
Marketing
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
COHEN, William A.
Edisi
Cet. 1
Pernyataan Seri
-
Penerbitan
New York : McGraw-Hill, 2013
Bahasa
Inggris
Deskripsi Fisik
xxi, 265 p. ; 24 cm.
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
978-0-07-177862-6
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Umum
Catatan
Index P.259-265
Abstrak
Drucker on Marketing reflects Bill Cohen's unique ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing] with the added touch of how to implement them in a dynamic and changing world. The whole story is that marketing must be viewed holistically. That's how successful companies see marketing. marketing is the driving force in these companies. Acquiring, keeping, and growing customers through ceating, communicating, and delivering value is the defining mission.
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
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| 00005211156 | 658.8 COH d |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Koleksi Umum | Dapat dipinjam | Dipinjam |
| 00005211157 | 658.8 COH d |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
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