Marketing
Pemasaran / Marketing
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
ELLIOTT, Greg ; RUNDE-THIELE, Sharyn ; WALLER, David
Edisi
2nd ed.
Pernyataan Seri
-
Penerbitan
Australia : Wiley, 2012
Bahasa
-
Deskripsi Fisik
xxviii, 572 hlm. : ilus. ; 30
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
978-1-7246-721-4
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Tidak diketahui / tidak ditentukan
Catatan
hlm. 555-572
Abstrak
Marketing 2 nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1 st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1 st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00005210512 | 658.8 ELL m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Koleksi Umum | Dapat dipinjam | Tersedia |
| 00005210513 | 658.8 ELL m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Storage Umum | Dapat dipinjam | Tersedia |
| 00005210514 | 658.8 ELL m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Umum - Lantai 4 dan Lantai 5 | Storage Umum | Dapat dipinjam | Tersedia |
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