Market-based Management : Strategies For Growing Customer Value And Profitability
Pemasaran, Analisis
Jenis Bahan
Monograf
Judul Alternatif
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Pengarang
BEST, Roger J.
Edisi
6th ed.
Pernyataan Seri
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Penerbitan
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Bahasa
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Deskripsi Fisik
576 hlm. : ilus.; 24 cm.
Jenis Isi
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Jenis Media
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Penyimpanan Media
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ISBN
978-0-13-284816-9
ISSN
-
ISMN
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Bentuk Karya
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Target Pembaca
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Catatan
Indeks : hlm. 567-576
Abstrak
Market-based management is seemingly difficult but intuitively easy. The reason marketing students and marketing professionals like this book is because it is readable and it presents the tools and processes needed to actually build a market-driven strategy. The concepts, by themselves, are important and are the backbone of market-based management. However, they are of limited value if they cannot be applied in a way that delivers superior customer value and profitability.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00005209333 |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
- | Koleksi Umum | Dapat dipinjam | Tersedia |
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| 520 | # | # | $a Market-based management is seemingly difficult but intuitively easy. The reason marketing students and marketing professionals like this book is because it is readable and it presents the tools and processes needed to actually build a market-driven strategy. The concepts, by themselves, are important and are the backbone of market-based management. However, they are of limited value if they cannot be applied in a way that delivers superior customer value and profitability. |
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