Corporate Communication
Komunikasi Dalam Bisnis
Jenis Bahan
Monograf
Judul Alternatif
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Pengarang
ARGENTI, Paul A.
Edisi
6th ed.
Pernyataan Seri
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Penerbitan
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Bahasa
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Deskripsi Fisik
xx, 307 hlm. : ilus.; 24 cm.
Jenis Isi
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Jenis Media
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Penyimpanan Media
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ISBN
978-007-132615-5
ISSN
-
ISMN
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Bentuk Karya
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Target Pembaca
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Catatan
Indeks : hlm. 295-307
Abstrak
This book grows out of almost 30 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and information technology (IT) is more recent. In the last 39 years, senior managers at a growing number of companies have come to realize the importance of an integrated communication function.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00005208245 |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
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