Service Marketing Management=pelayanan-manajemen Pemasaran
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
FITZSIMMONS, James A. ; FITZSIMMONS, Mona J.
Edisi
7th ed
Pernyataan Seri
-
Penerbitan
New York : McGraw-Hill, 2011
Bahasa
Indonesia
Deskripsi Fisik
xvii, 541 p.,ill. ; 27 cm.
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
978-007-128927--6
ISSN
-
ISMN
-
Bentuk Karya
-
Target Pembaca
-
Catatan
-
Abstrak
Balancing conceptual and applied coverage of all aspects of the management and operation of services, Service Management has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in both strategic and operational issues pertaining to services. New material on professional service firms highlights IBM’s initiative to establish a Service Science, Management, and Engineering discipline. The sixth edition also offers the latest information on Six-Sigma and RFID, as well as recent developments in other important industry topics. Text coverage spans both qualitative and quantitative aspects of service management and offers flexibility in courses, offering varying approaches to the study of service operations.
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---|---|---|---|---|---|---|
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Perpustakaan Jakarta Utara - Koja Jl. Logistik Raya No. 2 Kelurahan Tugu Selatan Kecamatan Koja Jakarta Utara |
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Perpustakaan Jakarta Utara - Koja Jl. Logistik Raya No. 2 Kelurahan Tugu Selatan Kecamatan Koja Jakarta Utara |
RUANG KOLEKSI TANDON UTARA - Lantai Dua | Koleksi Umum | Tandon | Tandon |
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Perpustakaan Jakarta Utara - Koja Jl. Logistik Raya No. 2 Kelurahan Tugu Selatan Kecamatan Koja Jakarta Utara |
RUANG KOLEKSI UMUM UTARA - Koleksi Dewasa Lantai 3 | Koleksi Umum | Dapat dipinjam | Tersedia |
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
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---|---|---|---|---|
Tidak ada data. |
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005 | 20111114123438.0 | ||
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245 | 1 | # | $a Service management : operations, strategy, and information technology /James A. Fitzsimmons, Mona J. Fitzsimmons. |
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260 | # | # | $a New York $b McGraw-Hill $c 2011 |
300 | # | # | $a xvii, 541 p.,ill.$c 27 cm. |
520 | 3 | # | $a Balancing conceptual and applied coverage of all aspects of the management and operation of services, Service Management has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in both strategic and operational issues pertaining to services. New material on professional service firms highlights IBM’s initiative to establish a Service Science, Management, and Engineering discipline. The sixth edition also offers the latest information on Six-Sigma and RFID, as well as recent developments in other important industry topics. Text coverage spans both qualitative and quantitative aspects of service management and offers flexibility in courses, offering varying approaches to the study of service operations. |
521 | # | # | $a Dewasa |
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