Basic Marketing : A Marketing Strategy Planning Approach (Eighteenth Edition)
Marketing - Management = Manajemen - Pemasaran
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
PERREAULT, William D. ; CANNON, Joseph P. ; MCCARTHY, E. Jerome
Edisi
18th ed.
Pernyataan Seri
-
Penerbitan
New York : McGraw-Hill, 2011
Bahasa
Indonesia
Deskripsi Fisik
xxxviii, 745 p. : illus. ; 28 cm.
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
978-0-07-128104-1
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Tidak diketahui / tidak ditentukan
Catatan
-
Abstrak
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing and all of the other teaching and learning materials that accompany it will satisfy your needs. We are excited about this 18th edition of Basic Marketing and hope that you will be as well. In developing this edition, we have made hundreds of big and small additions, changes, and improvements in the text and all of the supporting materials that accompany it. We will highlight some of those changes in this preface, but first it’s useful to put this newest edition in longer-term perspective.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00005017191 | R/658.81 PER b |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
| 00005017192 | R/658.81 PER b |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
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