A Preface To Marketing Management J. Paul Peter And James H. Donnelly
Management - Marketing = Pemasaran
Jenis Bahan
Monograf
Judul Alternatif
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Pengarang
PETER, J. Paul ; DONNELY, James H.
Edisi
11th ed.
Pernyataan Seri
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Penerbitan
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Bahasa
Indonesia
Deskripsi Fisik
xiv, 252 p. illus. 28 cm.
Jenis Isi
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Jenis Media
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Penyimpanan Media
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ISBN
978-0-07-128335-9
ISSN
-
ISMN
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Bentuk Karya
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Target Pembaca
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Catatan
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Abstrak
Preface to Marketing Management, 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00005161106 |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
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| 520 | 3 | # | $a Preface to Marketing Management, 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. |
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