Ideal for the beginning student or the experience public relations practitioner, This is PR: the realities of public relations covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, you'll have resources you can take away from the classroom.This textbook traces the evolution of the public relations field, explains techniques for finding and performing research, and examines the ethical and legal issues that commonly arise during public relations practice. The second half of the text focuses on the specific tasks of developing a marketing campaign, preparing a publicity message, and managing a crisis.This textbook traces the evolution of the public relations field, explains techniques for finding and performing research, and examines the ethical and legal issues that commonly arise during public relations practice. The second half of the text focuses on the specific tasks of developing a marketing campaign, preparing a publicity message, and managing a crisis.