The Strategy And Tactics Of Pricing :a Guide To Growing More Profitably
Pricing=harga ; Marketing=pemasaran ; Decision Making=pembuatan Keputusan
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
NAGLE, Thomas T
Edisi
4th ed.
Pernyataan Seri
-
Penerbitan
-
Bahasa
Indonesia
Deskripsi Fisik
xv, 349 p. 24 cm.
Jenis Isi
-
Jenis Media
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Penyimpanan Media
-
ISBN
0-13-204358-0
ISSN
-
ISMN
-
Bentuk Karya
-
Target Pembaca
-
Catatan
-
Abstrak
For pricing strategy or pricing and product policy courses in MBA and/or advanced undergraduate marketing courses the strategy and tactics of pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development. Pricing has moved to the top of many executive agendas driven by monumental and permanent shifts in the business environmentalIn previous editions of this book, the objective was to develop a practical and readable manager’s guide for making pricing decisions. Although, we have retained that worthy objective in this edition, we believe that in today’s market.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00005137760 |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
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| 520 | 3 | # | $a For pricing strategy or pricing and product policy courses in MBA and/or advanced undergraduate marketing courses the strategy and tactics of pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development. Pricing has moved to the top of many executive agendas driven by monumental and permanent shifts in the business environmentalIn previous editions of this book, the objective was to develop a practical and readable manager’s guide for making pricing decisions. Although, we have retained that worthy objective in this edition, we believe that in today’s market. |
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