The Big Book Of Marketing Lessons And Best Practices From The World's Greatest Companies Ed. By Anthony G. Bennet
Marketing - Management = Manajemen Pemasaran
Jenis Bahan
Monograf
Judul Alternatif
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Pengarang
BENNET, Anthony G
Edisi
Pernyataan Seri
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Penerbitan
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Bahasa
Indonesia
Deskripsi Fisik
xv, 464 p. 23 cm.
Jenis Isi
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Jenis Media
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Penyimpanan Media
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ISBN
978-0-07-162125-0
ISSN
-
ISMN
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Bentuk Karya
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Target Pembaca
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Catatan
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Abstrak
The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00005135155 |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
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