Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson.Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses. Features A fully global emphasis introduced throughout the new edition, with new main text examples and international case studies from the public, private and non-profit sectors Carefully refined chapter coverage, based on recent market feedback, including coverage of hot topics such as social enterprise, intellectual property, family businesses and financing Boosted theoretical coverage, based on market feedback, with new coverage of entrepreneurial cognition and intent and a new section on effectuation theory A substantially revised chapter on business planning now includes a real-life business plan that helps introduce theory and practice more fully for students