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Public Relations The Profession And The Practice Dan Lattimore ...et Al

Public Relation; Communication = Hubungan Masyarakat; Komunikasi

Jenis Bahan

Monograf

Judul Alternatif

-

Pengarang

LATTIMORE, Dan

Edisi

Pernyataan Seri

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Penerbitan

-

Bahasa

Indonesia

Deskripsi Fisik

xxiv, 393 p. illus 23 cm.

Jenis Isi

-

Jenis Media

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Penyimpanan Media

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ISBN

978-007-128888-0

ISSN

-

ISMN

-

Bentuk Karya

-

Target Pembaca

-

Catatan

-


Abstrak

Social media crisis communication, global practice and a changing organizational structure are powerful influences on the practice of public relation in the 21st century. The profession of public relation continues to emerge as a major force in global society. The Practice of public relation is seeing revolutionary change as new, interactive media and instantaneous communication possibilities increase rapidly each year. While traditional media are still the foundation of public communication, new social media provide for a much more personal and interactive form of public relations, The process of public relation continues to be grounded in the research, planning, action and evaluation of the past, but many techniques of actually carrying out that process are being changed by technology

No. Barcode No. Panggil Lokasi Perpustakaan Lokasi Ruangan Kategori Akses Ketersediaan
00005112743 Perpustakaan Jakarta - Cikini
Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 Kejakartaan Dapat dipinjam Tersedia
00005112744 Perpustakaan Jakarta - Cikini
Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 Kejakartaan Dapat dipinjam Dipinjam
No. Nama File Nama File Format Flash Format File Aksi
Tidak ada data.
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020 # # $a 978-007-128888-0
035 # # 0010/111100000000419
040 # # $a JKPUDKI
041 # # $a ENG
082 # # $a 659.2
090 # # $a 659.2 PUB p
100 # # $a LATTIMORE, Dan
245 # # $a Public relations $b the profession and the practice $c Dan Lattimore ...et al
260 # # $a Boston $b McGraw Hill Education $c 2009
300 # # $a xxiv, 393 p. $b illus $c 23 cm.
520 # # $a Social media crisis communication, global practice and a changing organizational structure are powerful influences on the practice of public relation in the 21st century. The profession of public relation continues to emerge as a major force in global society. The Practice of public relation is seeing revolutionary change as new, interactive media and instantaneous communication possibilities increase rapidly each year. While traditional media are still the foundation of public communication, new social media provide for a much more personal and interactive form of public relations, The process of public relation continues to be grounded in the research, planning, action and evaluation of the past, but many techniques of actually carrying out that process are being changed by technology
650 # # $a PUBLIC RELATION; COMMUNICATION = HUBUNGAN MASYARAKAT; KOMUNIKASI
659 # # $a Pembelian
700 # # $a BASKIN, Otis, HEIMAN, Suzette and TOTH, Elizabeth L
852 # # $a BPAD DKI
990 # # $a 31933/11, 31934/11