Marketing Management Philip Kotler ; Kevin Lane Keller
Marketing Management = Manajemen Pemasaran
Jenis Bahan
Monograf
Judul Alternatif
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Pengarang
KOTLER, Philip
Edisi
13th ed.
Pernyataan Seri
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Penerbitan
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Bahasa
Indonesia
Deskripsi Fisik
816 p. ill. 27 cm.
Jenis Isi
-
Jenis Media
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Penyimpanan Media
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ISBN
978-013-135797-6
ISSN
-
ISMN
-
Bentuk Karya
-
Target Pembaca
-
Catatan
-
Abstrak
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.Marketing management is the leading marketing text because its content and organization consistenly refiect changes in marketing theory and practice.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00005076756 |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
- | Koleksi Umum | Dapat dipinjam | Dipinjam |
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| 250 | # | # | $a 13th ed. |
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| 300 | # | # | $a 816 p. $b ill. $c 27 cm. |
| 520 | # | # | $a Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.Marketing management is the leading marketing text because its content and organization consistenly refiect changes in marketing theory and practice. |
| 650 | # | # | $a MARKETING MANAGEMENT = MANAJEMEN PEMASARAN |
| 659 | # | # | $a Pembelian |
| 852 | # | # | $a BPAD DKI |
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