Marketing Research : An Applied Orientation Global Edition
Marketing Research ; Marketing Research - Methodology = Pemasaran - Manajemen
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
MALHOTRA, Naresh K.
Edisi
6th ed.
Pernyataan Seri
-
Penerbitan
Boston : Pearson Education, 2010
Bahasa
Indonesia
Deskripsi Fisik
929 hlm. : illus. ; 28 cm.
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
978-0-13-609423-4
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Tidak diketahui / tidak ditentukan
Catatan
-
Abstrak
Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00005076704 | R/658.8 MAL m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
| 00005076705 |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Kejakartaan | Baca ditempat | Tersedia |
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| 260 | # | # | $a Boston :$b Pearson Education,$c 2010 |
| 300 | # | # | $a 929 hlm. : $b illus. ; $c 28 cm. |
| 520 | # | # | $a Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. |
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