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Marketing Library And Information Services : International Perspectives

Libraries - Marketing - Public Relations

Jenis Bahan

SumberElektronik

Judul Alternatif

-

Pengarang

Edisi

Pernyataan Seri

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Penerbitan

-

Bahasa

Indonesia

Deskripsi Fisik

419 p.

Jenis Isi

-

Jenis Media

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Penyimpanan Media

-

ISBN

9783598440199

ISSN

-

ISMN

-

Bentuk Karya

-

Target Pembaca

-

Catatan

-


Abstrak

This book offers a tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national, and international level. The book is divided into six sections: marketing concept; marketing in libraries around the world; role of library associations; education, training, and research; excellence in marketing; and databases and other marketing literature.

No. Barcode No. Panggil Lokasi Perpustakaan Lokasi Ruangan Kategori Akses Ketersediaan
00005076654 Perpustakaan Jakarta - Cikini
Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat
- Koleksi Umum Dapat dipinjam Tidak diketahui
No. Nama File Nama File Format Flash Format File Aksi
Tidak ada data.
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041 0 # $a ENG
082 1 0 $a 021.7 $2 22
245 1 # $a Marketing Library and Information Services : $b International Perspectives
260 # # $a Munich : $b K. G. Saur , $c 2006
300 # # $a 419 p.
520 # # $a This book offers a tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national, and international level. The book is divided into six sections: marketing concept; marketing in libraries around the world; role of library associations; education, training, and research; excellence in marketing; and databases and other marketing literature.
521 # # $a Dewasa
650 # 0 $a LIBRARIES - MARKETING - PUBLIC RELATIONS
659 # # $a Beli
700 1 # $a Gupta, Dinesh K.
850 # # $a BPAD DKI
852 # # $a BPAD DKI
990 # # $a 50164/11