Robbins and Coulter's best-selling text demonstrates the real-world applications of management concepts and makes management come alive by bringing real managers and readers together. As it successfully integrates the various functions of management, the book establishes a dialogue with managers from a variety of fields. The authors examine managerial issues concerning defining the manager's terrain, planning, organizing, leading and controlling. For managers of all kinds. Management theories come to life with insights from real managers! This best selling principles text vividly illustrates management theories by incorporating real-life perspectives from a myriad of managers on their greatest challenges and successes. In the tenth edition, new features further integrate real managers’ experiences into the text, helping students understand more clearly what being a manager is all about. For undergraduate principles of management courses.