Marketing Management : Knowledge And Skills
Marketing - Management / Marketing - Management - Case Studies
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
PETER, J. Paul. ; DONNELLY, James H.
Edisi
10th ed.
Pernyataan Seri
-
Penerbitan
New York : McGraw-Hill Irwin, 2011
Bahasa
Inggris
Deskripsi Fisik
xviii, 830 p. : Illus ; 27 cm.
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
9780071221122
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Umum
Catatan
Index P. 802-830
Abstrak
Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00006111727 | R/658.8 PET m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
| No. | Nama File | Nama File Format Flash | Format File | Aksi |
|---|---|---|---|---|
| Tidak ada data. | ||||
| Tag | Ind1 | Ind2 | Isi |
|---|---|---|---|
| 001 | INLIS000000000847986 | ||
| 005 | 20230925111828 | ||
| 008 | 230925################g##########0#eng## | ||
| 020 | # | # | $a 9780071221122 |
| 035 | # | # | $a 0010-0923000567 |
| 040 | # | # | $a JKPDJAK |
| 041 | 1 | # | $a ENG |
| 082 | # | # | $a 658.8 |
| 084 | # | # | $a 658.8 PET m |
| 084 | # | # | $a R/658.8 PET m |
| 090 | # | # | $a 658.8 PET m |
| 100 | 1 | # | $a PETER, J. Paul. |
| 245 | 1 | # | $a Marketing management : $b knowledge and skills /$c J. Paul Peter, James H. Donnelly, Jr. |
| 250 | # | # | $a 10th ed. |
| 260 | # | # | $a New York :$b McGraw-Hill Irwin,$c 2011 |
| 300 | # | # | $a xviii, 830 p. : $b Illus ; $c 27 cm. |
| 500 | # | # | $a Index P. 802-830 |
| 520 | # | # | $a Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. |
| 521 | # | # | $a DEWASA |
| 650 | # | 4 | $a MARKETING - MANAGEMENT |
| 650 | # | 4 | $a MARKETING - MANAGEMENT - CASE STUDIES |
| 659 | # | # | $a Pembelian |
| 700 | 1 | # | $a DONNELLY, James H. |
| 850 | # | # | $a BPAD DKI |
| 990 | # | # | $a D041973/11 |