Marketing Management 16th Edition : Global Edition
Manajemen Marketing
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
Kotler, Philip (Pengarang) ; Kevin Lane Keller (Pengarang) ; Alexander Chernev (Pengarang)
Edisi
-
Pernyataan Seri
-
Penerbitan
London : Pearson, 2022
Bahasa
Inggris
Deskripsi Fisik
605 halaman : ilustrasi ; 25 cm
Jenis Isi
teks
Jenis Media
tanpa perantara
Penyimpanan Media
volume
ISBN
9781292404813
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Dewasa
Catatan
-
Abstrak
Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.
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|---|---|---|---|---|---|---|
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
| 00006103884 | R/658.8 KOT m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
| 00006103889 | R/658.8 KOT m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
| 00006103894 | R/658.8 KOT m |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
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