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Management Of A Sales Force

Manajemen / Marketing

Jenis Bahan

Monograf

Judul Alternatif

-

Pengarang

Spiro, Rosann L. (Pengarang) ; Gregory A. Rich (Pengarang) ; William J. Stanton (Pengarang)

Edisi

Edisi Kedua belas

Pernyataan Seri

-

Penerbitan

New York : McGraw-Hill, 2008

Bahasa

Inggris

Deskripsi Fisik

xxiii, 584 halaman. : ilustrasi. ; 26 cm.

Jenis Isi

teks

Jenis Media

tanpa perantara

Penyimpanan Media

volume

ISBN

9780071259446

ISSN

-

ISMN

-

Bentuk Karya

Bukan fiksi atau tidak didefinisikan

Target Pembaca

Tidak diketahui / tidak ditentukan

Catatan

-


Abstrak

"Management of a Sales Force" is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making "Management of A Sales Force, 12e", by far the most current sales management textbook on the market.

No. Barcode No. Panggil Lokasi Perpustakaan Lokasi Ruangan Kategori Akses Ketersediaan
00006093499 R/658.81 SPI m Perpustakaan Jakarta - Cikini
Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 Koleksi Referensi Baca di tempat Tersedia
No. Nama File Nama File Format Flash Format File Aksi
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245 1 # $a Management of a sales force /$c Rosann L. Spiro, Gregory A. Rich, William J. Stanton
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264 # # $a New York :$b McGraw-Hill,$c 2008
300 # # $a xxiii, 584 halaman. : $b ilustrasi. ; $c 26 cm.
336 # # $a teks$2 rdacontent
337 # # $a tanpa perantara$2 rdamedia
338 # # $a volume$2 rdacarrier
520 # # $a "Management of a Sales Force" is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making "Management of A Sales Force, 12e", by far the most current sales management textbook on the market.
650 # 4 $a Manajemen
650 # 4 $a Marketing
700 0 # $a Gregory A. Rich$e Pengarang
700 0 # $a William J. Stanton$e Pengarang
990 # # $a D011855/09