Retail Management : A Strategic Approach
Strategi Manajemen
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
Berman, Barry (Pengarang) ; Joel R. Evans (Pengarang)
Edisi
edisi kesepuluh
Pernyataan Seri
-
Penerbitan
Amerika : Pearson Prentice Hall, 2007
Bahasa
Inggris
Deskripsi Fisik
xxi, 682 halaman : ilustrasi ; 28 cm
Jenis Isi
teks
Jenis Media
tanpa perantara
Penyimpanan Media
volume
ISBN
0131870165
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Umum
Catatan
-
Abstrak
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00006068790 | R/658.401 BER r |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
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