Consumer Behavior : Building Marketing Strategy
Strategi Marketing
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
Hawkins, Del. L (Pengarang) ; David L. Mothersbaugh (Pengarang)
Edisi
Edisi kedelapan
Pernyataan Seri
-
Penerbitan
Amerika : McGraw-Hill Irwin, 2010
Bahasa
Inggris
Deskripsi Fisik
xxii, 778 halaman : ilustrasi ; 28 cm
Jenis Isi
teks
Jenis Media
tanpa perantara
Penyimpanan Media
volume
ISBN
9780070171008
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Umum
Catatan
-
Abstrak
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00006066627 | R/658.8 HAW c |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
| 00006066632 | R/658.8 HAW c |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
| No. | Nama File | Nama File Format Flash | Format File | Aksi |
|---|---|---|---|---|
| Tidak ada data. | ||||
| Tag | Ind1 | Ind2 | Isi |
|---|---|---|---|
| 001 | INLIS000000000844878 | ||
| 005 | 20230529094117 | ||
| 006 | a####g############ | ||
| 007 | ta | ||
| 008 | 230529################g##########0#eng## | ||
| 020 | # | # | $a 9780070171008 |
| 035 | # | # | $a 0010-0523001035 |
| 040 | # | # | $a JKPDJAK$b ind$c rda |
| 041 | # | # | $a eng |
| 082 | # | # | $a 658.8$2 [23] |
| 084 | # | # | $a R/658.8 HAW c |
| 100 | 1 | # | $a Hawkins, Del. L$e Pengarang$e Hawkins, Del. L$e Pengarang |
| 245 | 1 | # | $a Consumer behavior : $b building marketing strategy /$c Del. L Hawkins, David L. Mothersbaugh |
| 250 | $a Edisi kedelapan | ||
| 264 | # | # | $a Amerika :$b McGraw-Hill Irwin,$c 2010 |
| 300 | # | # | $a xxii, 778 halaman : $b ilustrasi ; $c 28 cm |
| 336 | # | # | $a teks$2 rdacontent |
| 337 | # | # | $a tanpa perantara$2 rdamedia |
| 338 | # | # | $a volume$2 rdacarrier |
| 520 | # | # | $a This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. |
| 521 | # | # | $a umum |
| 650 | # | 4 | $a Strategi Marketing |
| 700 | 1 | # | $a David L. Mothersbaugh$e Pengarang |
| 850 | # | # | $a JKPDJAK |
| 990 | # | # | $a D034365/11 |
| 990 | # | # | $a D035787/11 |