Marketing 5.0 : Teknologi Untuk Kemanusiaan
Marketing / Technology
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
Philip Kotler (Pengarang) ; Hermawan Kartajaya (author) ; Iwan Setiawan (author)
Edisi
Cetakan keempat
Pernyataan Seri
-
Penerbitan
New Jersey : John Wiley & sons, 2021; © 2021 by John Wiley & sons, inc
Bahasa
Indonesia
Deskripsi Fisik
206 pages ; 23 cm
Jenis Isi
text
Jenis Media
without intermediaries
Penyimpanan Media
volume
ISBN
9781119668510
ISSN
-
ISMN
-
Bentuk Karya
Tidak ada kode yang sesuai
Target Pembaca
Dewasa
Catatan
-
Abstrak
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.|Index : 195 - 206 pages
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
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