Brand Singapore : How Nation Branding Built Asia's Leading Global City
Kewiraswastaan
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
Koh Buck Song (Pengarang)
Edisi
-
Pernyataan Seri
-
Penerbitan
Singapore : Marshall Cavendish International, 2011
Bahasa
Inggris
Deskripsi Fisik
205 Pages ; 22 cm.
Jenis Isi
Teks
Jenis Media
Tanpa perantara
Penyimpanan Media
Volume
ISBN
9789814328159
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Umum
Catatan
-
Abstrak
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding.
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
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