International Marketing Management
Export Marketing = Distribusi Pemasaran / Management = Manajemen
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
Jain, Subhash C. (Pengarang) ; Caffey, Susan M.C. (Penyunting)
Edisi
Edisi keempat
Pernyataan Seri
-
Penerbitan
California : Wadsworth, 1993; ©1993, 1987, 1984
Bahasa
Indonesia
Deskripsi Fisik
912 halaman : ilustrasi ; 25 cm
Jenis Isi
teks
Jenis Media
tanpa perantara
Penyimpanan Media
volume
ISBN
0534932886
ISSN
-
ISMN
-
Bentuk Karya
-
Target Pembaca
Dewasa
Catatan
-
Abstrak
This comprehensive, up-to-date introduction to international marketing is designed for use in undergraduate or graduate courses in international marketing. Jain accurately portrays todayUs field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the studentUs interest. Plus, the text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning, and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well. "synopsis" may belong to another edition of this title.
| No. Barcode | No. Panggil | Lokasi Perpustakaan | Lokasi Ruangan | Kategori | Akses | Ketersediaan |
|---|---|---|---|---|---|---|
| 00005958662 | 658.848 JAI i |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
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| 264 | # | 1 | $a California :$b Wadsworth,$c 1993 |
| 264 | # | 4 | ,$c ©1993, 1987, 1984 |
| 300 | # | # | $a 912 halaman : $b ilustrasi ; $c 25 cm |
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| 520 | # | # | $a This comprehensive, up-to-date introduction to international marketing is designed for use in undergraduate or graduate courses in international marketing. Jain accurately portrays todayUs field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the studentUs interest. Plus, the text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning, and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well. "synopsis" may belong to another edition of this title. |
| 542 | # | # | $a ©1993, 1987, and 1984 by Wadsworth, Inc, |
| 650 | # | 4 | $a Export marketing = distribusi pemasaran--$x Management = Manajemen |
| 700 | 0 | # | $a Caffey, Susan M.C.$e Penyunting |
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