"Your customers feel satisfied just because they have very low expectations, and because no one else is doing much better than you. Now, just having a satisfied customer is no longer enough. If you really want to improve your business, you have to increase the number of your Admirers—aka Fanatical Customers—." Briefly, it's the story of a piece of advice given to a new Area Manager on his first day working in the office—written in an amazing new business book, which will help everyone in a wide variety of organizations or businesses, in providing exceptional customer service and achieving a very magical end result. This Raving Fans book is written in the style of a parable from The One Minute Manager® and uses amazing, simple and fascinating stories to teach how to define a vision, learn what customers really want, use effective systems, and make the Admirer Service a constant feature—not just a one-month program. We are in the midst of a service crisis that is causing a wave of disappointed customers. What Raving Fans' book lays out includes surprising new tips and innovative techniques that can help anyone create a revolution in any workplace—and turn their customers into fanatical and militant admirers. Ken Blanchard is the co-author of The One Minute Manager®, and twenty-three other books, including one of The New York Times' bestselling business books, Gung Ho! and The Admirers. His books have sold over twelve million copies in over twenty-five Languages. He is the Chief Spiritual Officer of The Ken Blanchard Companies, a service and management training company he co-founded with his wife in 1979, as well as a consultant for several well-known companies in America, and a dynamic teacher and speaker. Dr. Blanchard lives in San Diego, California.