How do we understand the proliferation of local brands in recent times? Just look, starting from coffee shops, restaurants, fashion products, to movies, music and local books are increasingly accepted by the public, especially millennials. Is this just a momentary trend? Or is there a new wave of markets due to changes in consumer tastes and behavior? This Artisan Brand by Handoko Hendroyono helps us to better understand this new phenomenon. Armed with decades of experience as an advertising practitioner and local barnd developer, Handoko also revealed a set of surefire ways to stay afloat and thrive in changing times.