International Marketing
Manajemen Marketing
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
Subhash C. Jain
Edisi
6th Edition
Pernyataan Seri
-
Penerbitan
Australia : South Western Thomson Learning, 2001
Bahasa
Inggris
Deskripsi Fisik
xv, 520 Halaman ; 26 cm.
Jenis Isi
-
Jenis Media
-
Penyimpanan Media
-
ISBN
9780324100860
ISSN
-
ISMN
-
Bentuk Karya
-
Target Pembaca
Umum
Catatan
-
Abstrak
International marketing is a comprehensive, up to date introduction to international marketing that portrays today fields with clarity and accuracy. Total coverage of the managerial perspective, based on economic theory and practice, is include. Jain thoroughly examines important topics if international marketing and how they relate to worldwide business : environment, planning and control, tactical and strategic issues. This unique approach goes beyond a traditional developed world perspective by including illustration and examples relating to third world countries
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Kejakartaan | Dapat dipinjam | Tersedia | |
| 00005053715 |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Kejakartaan | Dapat dipinjam | Tersedia | |
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Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
| 00006023782 | R/658.8 JAI i |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
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