Integrated Marketing Communication In Advertising And Promotion
Communication In Marketing ; Sales Promotion = Komunikasi Dalam Penjualan ; Promosi Penjualan
Jenis Bahan
Monograf
Judul Alternatif
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Pengarang
SHIMP, Terence A
Edisi
8th ed
Pernyataan Seri
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Penerbitan
Singapore : South-Western Cengage Learning, 2010
Bahasa
Indonesia
Deskripsi Fisik
xx, 668 p. ; 28 cm.
Jenis Isi
-
Jenis Media
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Penyimpanan Media
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ISBN
0-324-66531-4
ISSN
-
ISMN
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Bentuk Karya
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Target Pembaca
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Catatan
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Abstrak
The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).
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|---|---|---|---|---|---|---|
| 00005053515 | R/658.82 SHI i |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
| 00005444783 | P007819/10 |
Perpustakaan Jakarta Pusat - Petojo Enclek Jl. Tanah Abang 1 Kebon Jahe Jakarta Pusat |
RUANG KOLEKSI REFERENSI ANAK PUSAT - Lantai 3 Ruang Tengah | Koleksi Referensi | Baca di tempat | Tersedia |
| 00006061273 | R/658.82 SHI i |
Perpustakaan Jakarta - Cikini Jln. Cikini Raya No. 73, Komplek Taman Ismail marzuki, Jakarta Pusat |
Cikini Referensi Umum - Lantai 4 Anak, Rak Tangga, Lantai 6 | Koleksi Referensi | Baca di tempat | Tersedia |
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