Consumer Behavior Buying, Having, And Being : Eleventh Edition
Manajemen Bisnis
Jenis Bahan
Monograf
Judul Alternatif
-
Pengarang
Stephanie Wall
Edisi
Ed. 11 Cet. 1
Pernyataan Seri
-
Penerbitan
Edinburgh Gate Harlow : Pearson Education, 2015
Bahasa
Inggris
Deskripsi Fisik
578 hlm : ilustrasi ; 28 cm
Jenis Isi
teks
Jenis Media
tanpa perantara
Penyimpanan Media
volume
ISBN
978-1-292-01741-9
ISSN
-
ISMN
-
Bentuk Karya
Bukan fiksi atau tidak didefinisikan
Target Pembaca
Dewasa
Catatan
-
Abstrak
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program will provide a better teaching and learning experience–for you and your students. Here’s how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
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Perpustakaan Jakarta Pusat - Petojo Enclek Jl. Tanah Abang 1 Kebon Jahe Jakarta Pusat |
RUANG KOLEKSI UMUM PUSAT - Ruang Baca Untuk Koleksi Umum | Koleksi Umum | Dapat dipinjam | Tersedia |
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Perpustakaan Jakarta Pusat - Petojo Enclek Jl. Tanah Abang 1 Kebon Jahe Jakarta Pusat |
RUANG KOLEKSI UMUM PUSAT - Ruang Baca Untuk Koleksi Umum | Koleksi Umum | Dapat dipinjam | Tersedia |
| 00005441741 | 658.8342 SOL c |
Perpustakaan Jakarta Pusat - Petojo Enclek Jl. Tanah Abang 1 Kebon Jahe Jakarta Pusat |
RUANG KOLEKSI UMUM PUSAT - Ruang Baca Untuk Koleksi Umum | Koleksi Umum | Dapat dipinjam | Tersedia |
| 00005592170 | RF 658.8342 SOL c |
Perpustakaan Jakarta Pusat - Petojo Enclek Jl. Tanah Abang 1 Kebon Jahe Jakarta Pusat |
RUANG KOLEKSI REFERENSI ANAK PUSAT - Lantai 3 Ruang Tengah | Koleksi Referensi | Dapat dipinjam | Tersedia |
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| 264 | # | # | $a Edinburgh Gate Harlow :$b Pearson Education,$c 2015 |
| 300 | # | # | $a 578 hlm : $b ilustrasi ; $c 28 cm |
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| 520 | # | # | $a Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program will provide a better teaching and learning experience–for you and your students. Here’s how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. |
| 600 | # | 4 | $a Manajemen Bisnis |
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| 700 | 0 | # | $a Stephanie Wall |
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